Reuben Yau

Hi there!

I help brands, from Fortune 500 enterprises to sole proprietorships, win in organic search, and increasingly, in AI-driven search (GEO/AEO).

I've led SEO strategy and teams at both agencies and in-house, helping B2B and B2C companies across finance, legal, healthcare, real estate, travel, manufacturing, media, publishing, retail and ecommerce. Highlights include scaling Manta.com from 4M to 30M+ monthly visitors, driving a 150%+ year-over-year traffic increase at Micro Center, and managing teams of up to 14 across multiple offices. I'm currently VP SEO at Vizion Interactive, an SEO agency and online marketing consulting company with deep industry knowledge and a great track record of delivering results.

I live in central Ohio with my family. Feel free to connect with me on LinkedIn.

What I do

SEO Strategy

The framework upon which detailed SEO tasks are built is crucial for aligning internal stakeholders, developing content, streamlining workflows, and forming a precise measurement plan.

AI (GEO/AEO) Strategy

Position brands to be found and cited by AI-driven search and answer engines. I build GEO and AEO strategies alongside traditional SEO enabling brands stay visible as search behavior evolves.

Technical SEO

Audit and provide technical insights into how a site performs, with recommendations to improve page speed and site architecture to solve large site indexing and search visibility problems.

Content Strategy

Develop content across the funnel to build reputation and authority. Understand how to attract and engage the right audiences with content that performs and meets your business objectives.

Team Building

SEO teams are diverse and specialized. I streamline processes, introduce new workflows, and always raise the bar, mentoring individuals to perform at their peak and grow into stronger contributors.

Conversion Rate Optimization

Turn organic visibility into business results. I identify friction points and opportunities across the funnel to improve conversion rates alongside traffic growth.

Local SEO & Listings

Manage local listing accuracy and local search strategy so multi-location businesses show up right where nearby customers are actively searching for the products and services they need.

Digital Presence Consulting

Step back from any single channel to assess a brand's overall digital footprint and provide strategic guidance to strengthen its outlook and presence.