Reuben Yau

Hi there!

After graduating Staffordshire University's School of Computing, I started my career working for an internet service provider in London, UK, then moved to the United States to cofound a travel dotcom in 2000. It was at that point that I started practicing SEO, simply out of necessity, as most people did back then. I've since spent time at both agency and in-house SEO roles and am currently Vice President, Group Director SEO for Reprise Digital, a full service digital agency with over 2,500 associates in 70 offices around the world. I lead talented and enthusatic SEO teams that help global brands connect with their consumers. I'm based in Columbus Ohio and lead the central US region, frequently traveling between New York, Detroit and Chicago.

What I do

SEO Strategy

The framework upon which detailed SEO tasks are built upon is crucial for aligning internal stakeholders, developing content, streamlining workflows and forming a precise measurement plan.

Technical SEO

Audit and provide technical insights into how a site performs, with recommendations to improve page speed and site architecture to solve large site indexing and search visibility problems.

Content Strategy

Develop content across the funnel to build reputation and authority. Understand how to attract and engage the right audiences with content that performs and meets your business objectives.

Team Building

SEO teams are diverse and yet specialized. I streamline processes, introduce new workflows to improve efficiency and always raise the bar. I mentor and develop individuals to perform at their peak.