Reuben Yau

Hi there!

Since starting my SEO career in 2000, I've spent time at both agency and in-house SEO roles and am currently VP SEO and Content for Micro Center, one of the oldest computer and electronics retailers in the US. Prior to that I was with Reprise Digital for almost 6 years, leading Fortune 500 clients in the central US region, managing multiple teams and responsible for millions of dollars in revenue.

I started my career working for an internet service provider in London, UK, after graduating Staffordshire University's School of Computing in 1996. I moved to the United States to cofound a travel dotcom in 2000 and it was at that point that I started getting into SEO, simply out of necessity, as a means to acquire traffic on a budget.

I live in central Ohio with my wife, children and family pets: 2 dogs and 2 feral cats, that we rescued. I enjoy photography and shoot mainly still life, landscapes or whatever creature stays still long enough.

What I do

SEO Strategy

The framework upon which detailed SEO tasks are built upon is crucial for aligning internal stakeholders, developing content, streamlining workflows and forming a precise measurement plan.

Technical SEO

Audit and provide technical insights into how a site performs, with recommendations to improve page speed and site architecture to solve large site indexing and search visibility problems.

Content Strategy

Develop content across the funnel to build reputation and authority. Understand how to attract and engage the right audiences with content that performs and meets your business objectives.

Team Building

SEO teams are diverse and yet specialized. I streamline processes, introduce new workflows to improve efficiency and always raise the bar. I mentor and develop individuals to perform at their peak.